Founder and Chief Executive Officer

Mr. Yousaf brings a contemporary approach to business - being equally involved in the design, manufacturing, and business development of the company.

With a family background in the footwear and textile business, Mr. Yousaf started his career at the storied Wall Street investment bank Morgan Stanley, working on mergers and acquisitions. Within a few years, Mr. Yousaf realized that his true passion lay in fashion and art, and he decided to launch a design company after completing business school.

Born in Pakistan, Mr. Yousaf received his AB from Princeton University in the USA, his MBA from INSEAD, France.


Creative Director

Ms. Khan’s role as creative and artistic director is to enhance the company's sophisticated high-end image.

Driven by a single-minded love of fashion and clothes that live and move, she creates pieces for a woman who loves luxury and glamour.

Her childhood years were spent on a beach island. Later she moved to Karachi to study graphic design at the Indus Valley.